The beginning Launched off of the meteoric success of co-founder, Shawn "JAY Z" Carter, The ROC represents a borderless, global lifestyle. With Roc-A-Fella Records serving as the initial launch pad, The ROC realized its prowess in creating culture far beyond the realm of music. Hence, the birth of the apparel company, Rocawear. Like Roc-A Fella...Learn More

August 29th, 2013 JAY Z Featuring Justin Timberlake “Holy Grail” Today, Thursday, August 29th, JAY Z premiered the visuals for “Holy Grail” featuring Justin Timberlake, directly to fans via his Facebook. Directed by Anthony Mandler, the visual debuted as a status update on the social network, and using Facebook’s new embeddable post feature,...Learn More