Song: How to Build a Personal Brand Business: 7 Steps to Create the Business of You
Artist:  Arun Kumar
Year: 2022
Viewed: 61 - Published at: 5 years ago

Building a Brand is great for your career and business, and it's also one of the steps towards self-actualization. What does that mean? It means that when you're building a personal brand business, you're becoming the best version of yourself that you can be. You're not just doing it for money or fame, but because deep down inside you know this is what's right for your life and what makes you happy
How to Build a Personal Brand Business: 7 Steps to Create the Business of You

1. Find Purpose in Life

You must have a reason why before starting anything new in your life—and purpose is more than having goals in mind (although goals are of it). When we talk about purpose, we're talking about something that is your driving force in life. Something that makes you want to get up every morning and work hard towards what you are passionate about. That's why it's important to know why you are doing this before anything else—and stick with it

2. Build Around Your Passions

Once you have found your purpose in life, build your Business around that purpose! For example, if your answer to the question "why do I want to build a personal brand?" is because it will help me become more famous or increase my income , then take a step back for a moment and think again . Maybe instead of building a devoted fans base who buy everything about, maybe there's another way to build a personal brand business that can help you achieve your purpose in life. Maybe writing books, speaking at events, or consulting with other companies is more up your alley!

3. Build Around Your Core Values

In order to create the most stable personal brand business possible, let's not forget what it takes to actually make a business functional . It's about time we talked about something serious for a minute: core values. Core values are those things that will never change no matter what—they are constant and cannot be altered no matter how hard you try. They lie at the very foundation of who you are as a person and as a professional, and if you don't have them, expect to lose clients...fast. Make sure you know what your values are, and make sure they are something you can stand by with pride

4. Build Around Your Stories

Stories are the way to connect with others, which is what makes them so powerful for storytelling . They build trust, connection, rapport—you name it! So how do you use these stories? Where do you even begin? You want to start telling stories about yourself that paint a picture of who you truly are as a person outside of work. This means sharing parts of yourself that aren't really appropriate to share at the dinner table or on first dates (lol)

For example, if your most embarrassing moment was when you were 5 years old and your parents dressed you up in an animal costume...well now's the time to share it with everyone! People will love you for your honesty, and they'll know where they stand with you as a person. Build around your stories, and watch them grow into something more powerful than you ever dreamed of
5. Build Your Brand Messaging

As a personal brand business owner, one of the worst things that can happen is having a company message that isn't cohesive . This means everything from what you say on social media to what kind of content you create—and even how employees treat customers

You want all these interacting parts to work together in unison because that's going to help build connections and gain more attention from fans and potential employers alike. The truth is, the bigger your audience gets, the harder it is to keep messaging cohesive . So if you're thinking about building a personal brand business, make sure you start building your messaging as soon as possible!

6. Build Your Platform(s)

Now that we've talked about the messaging behind building a personal brand business , let's talk about where you can build out those messages so they'll actually reach people! This means social media platforms like Facebook and Twitter, blogging sites like Tumblr and Medium, e-mail lists for newsletters , and even things like your own personal website and local meetups for networking

The more places you can share your story online or offline, the more opportunities there will be to grow your audience. Make sure all of these platforms work together in unison by having similar branding across them all. It'll help people know where to find you and what to expect when they do

7. Build Your Fanbase

And speaking of platforms, this is where we get into building your fanbase . You want fans not just for their monetary value (although that is amazing—collectively they can be worth millions per year!), but fans are also one of the most important parts in making your personal brand business successful!

Fans are like cheerleaders rooting for you on the sidelines; they're supporting all the hard work you put into your company every single day. They help make things feel more lively and fun, which means it's easier for both parties to build a better relationship! Make sure you look out for your fans by giving them exclusive deals and making them feel special. Build a fanbase, and watch your personal brand business grow exponentially !

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( Arun Kumar )
www.ChordsAZ.com

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